FP #183: Changing the World One Positive Gossip Epidemic at a Time – Teresa de Grosbois with James Rick

Teresa is a speaker, author and a relationship marketing expert who teaches small business owners, writers and professionals how to generate a following. She is the founder of Evolutionary Business Council. In this interview she talks about how to impact change through grassroots word of mouth or what we popularly call gossip.

THE TRUTH ABOUT GOSSIP

• Over 91% of gossip is actually for good, not the mean or malicious talk that we think it is

-          It is the way people give advice on where to go towards or stay away from

• From the evolutionary standpoint, gossip has been essential for our survival

-          Through gossip we learn who to trust and who not to trust

• Gossip is the engine of social change – word of mouth is the way we change what we think on the planet

• It helps us to determine how we’re going to shape our own values based on how we are, or are not, resonating with how other people are living their lives

HOW TO CREATE A POSITIVE WORD OF MOUTH CAMPAIGN

• START A WILDFIRE.

1. Create a big SPARK – this is the great idea you have, the problem you solved for others
2. Add strong FUEL to it – this refers to the high level of passion you will apply to your idea that will make it catch on
3. The WIND that will spread it refers to your connection with other influential people that you need to talk about you all at the same time

WHAT INFLUENCE IS ALL ABOUT

• You cannot give influence to yourself; you can only bestow it on others

-          Your social media reach and tools are for making you look influential when you bestow influence on others

• By connecting with other influential people, you can invest in each other’s influence

• The biggest influencers are those who celebrate the brilliant people on the planet

• It is when you hold up other brilliant people that your own welfare will take off

FINAL THOUGHTS

• Give yourself permission to succeed slothfully

You can follow Teresa at WildFireAcademy.com and learn more about how to be a powerful influencer. She has a free short course on How to Grow Massive Influence through Word of Mouth, just for our viewers who will sign up for it. Just go to WildFireAcademy.com/James-Rick.

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